trend insight

How Consumers Shop for Footwear

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In-store service and brand/product assortment both top the list of important criteria for consumers when they are shopping for footwear, according to our most recent survey.Of those surveyed, 88% told us the sit-and-fit experience at a store is somewhat or very important to them when shopping. And when asked about the in-store element that makes the biggest impression on them,  41%  said brand/product assortment was most important, followed by a “good and thorough fitting” (21%) and price (19%).More than 80% of consumers told us they look at a store’s website, or sometimes do, before shopping in a store, with the majority saying they shop at a brick-and-mortar store for footwear three or more times per year.

We also asked about socks and insoles, and how consumers feel about these items being recommended to them in-store. You’ll see some interesting replies in their open-ended answers.

This survey conducted by MESH01 included 316 respondents, men and women who are active and purchased footwear in stores. Trend Insight is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts.


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