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Exec Q&A / Royal Robbins
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Royal Robbins Desert Pucker Shirt
After dipping a toe into lifestyle, Royal Robbins returns to its performance roots. New CEO Erik Burbank explains the brand’s past, present and future.
Erik Burbank has worked in the outdoor world (Keen, Helly Hansen, Timberland) long enough to know that a brand with a storied heritage is a valuable differentiator. While sometimes the brand message can get lost or muddled over the years (for Royal Robbins, perhaps by steering too far into adventure travel), it’s a cornerstone that is never too late to return to. Royal Robbins was created by two climbers (Royal and his wife Liz) in 1968. Liz was the first woman to climb Half Dome. The two shared a love for adventure and nature. Liz designed the first shorts created specifically for climbing in 1975, followed by the 5.11 pant in 1979 and Desert Pucker shirt in 1999. The goal was, and still is, to create functional, comfortable, durable and stylish pieces with minimal environmental impact. Burbank recognized the value in their story when he came on board in 2022. Now he’s ready to share that tale with the rest of the world.
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