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Ted McGreer, owner, Ted’s Shoe & Sport.
Coming out of 2023 and into 2024, independent footwear retailers are fine-tuning initiatives and strategies aimed to elevate their businesses.

Coming out of 2023 and into 2024, independent footwear retailers are fine-tuning initiatives and strategies aimed to elevate their businesses. This focus on the future has retailers optimistic about 2024, yet pragmatic about the challenges the year could pose, according to our recent conversations with several retailers honored with Footwear Insight’s Gold Medal Service Award for Customer Service. Previously, in the November/December 2023 issue of Footwear Insight, the list of stores honored with the 2023 Gold Medal Service Award for Customer Service was revealed. In that issue, retailers shared their top customer service tips. Here, several of those award-winning retailers share their thoughts with us on successful initiatives from 2023, and what they are optimistic about for 2024.


Looking Back

Is there an initiative or program you put in place this past year that made a positive impact on your business?

“After 66 years of being in historic Riverside, FL, near downtown Jacksonville, we moved to a much larger facility with a private parking lot to serve our customers better. We surveyed our customers about this for years and the collective response was that they wanted better parking!” — Erika Boger, Boger’s Shoes

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Looking Ahead

What are you optimistic about from a business perspective for 2024?

“We are looking forward to 2024 as this marks our 10th year in business! This is a big accomplishment for us, and we wouldn’t be celebrating this milestone without our amazing customers and partners. We have several customer appreciation events planned throughout the year and continue to look forward to new brands and concepts within the store. Here’s to 2024!” — Kellee Bussard, The Shoe Box

“We’re optimistic 2024 is going to be a strong year. Supply chain delays have been getting a lot better. Brands are adding new styles and lots of color after playing it safe the last few years. I think this will give customers a reason to get out and shop.” —Alicia Murray, Murray’s Shoes

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