Although lacrosse won’t be included in the 2024 Paris Olympics, it will return to the 2028 Games in Los Angeles as North America’s first sport is now played in nearly 100 countries around the world. To celebrate the inclusion of lacrosse in the Olympics, World Lacrosse, the international governing body for the sport, has launched A New Era, a campaign intended to help propel lacrosse into its next generation via growth in participation, popularity and sustainability.