Trend Insight
Consumer Insights on Boots & More
In our latest Trend Insight survey, we asked 350 consumers about what type of footwear they plan to buy this year, as well as where they are most likely to purchase their footwear. Additionally, we asked specific questions about the boot category.
In our latest Trend Insight survey, we asked 350 consumers about what type of footwear they plan to buy this year, as well as where they are most likely to purchase their footwear. Additionally, we asked specific questions about the boot category.
Of those surveyed, 83% of consumers told us that winter is the season they are most likely to buy boots. Lifestyle/Casual Boots (74%) are the type of boots consumers told us they most regularly buy, followed by Cold Weather Boots (60%) and Hiking Boots (59%).As for general footwear shopping trends this year, the types of footwear that consumers told us they will be looking to buy this Spring are led by Running Shoes (71%) and Sandals (71%), fol-lowed by Casual/Comfort Shoes (55%), Hiking Shoes/Boots (53%) and Walking Shoes (51%).When asked whether their choices in footwear style have shifted over the past year, nearly half (49%) of those surveyed said that their footwear choices have become more focused on casual/athletic style.Finally, we asked about return policies, with 59% of consumers telling us that a store’s return policy impacts their decision to purchase there. Of those who reported making a footwear re-turn, 98% said it was a positive experience (and 55% exchanged for a different pair).This survey conducted by MESH01 included 350 respondents, men and women who are active and purchased footwear in stores. Trend Insight is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts.
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