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We asked more than 300 women runners about their running routines and the running footwear, apparel and gear they wear and use. What do they like? What would they ask designers to change? They didn’t hold back!The majority of the women runners we surveyed say they run more than 3x a week, mostly on the road (89%), trail (68%) or treadmill (57%). Nearly 80% say they wear women’s-specific running footwear and the type of store they are most likely to purchase their running shoes at is a run specialty shop (55%).The most important traits women look for in footwear and apparel for the run? Topping the list is fit, followed by comfort, performance benefits and price. Sustainability was the least important trait in the product for our survey respondents.

We also asked a few open-ended questions about footwear and apparel design: If consumers could ask apparel designers to change one thing about their running apparel and one thing about their running footwear, what would it be? Check out their (very) informative replies on pages 47 and 49. And on the back page of the issue, page 50, see how women runners replied to this question: Head-to-toe in your running wardrobe (apparel/footwear/gear), which item is the most important item for your run?

This survey conducted by MESH01 included 318 respondents, men and women, who are runners. Trend Insight is a feature within runstyle that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts.

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